Murchison Hydrogen Renewables is one of the most advanced gigawatt-scale power-to-ammonia projects in the world. The Project is located approximately 15 kilometres north of Kalbarri, in Western Australia’s Mid-west region, and features 6 GW of new wind and solar energy generation, a desalination plant and green hydrogen production facility to produce approximately 1.8 million tonnes of green ammonia, annually. The Project leverages a world class renewable energy resource with the efficiencies of a large-scale project to advance Australia’s nascent green hydrogen industry. The project creates thousands of long-term Australian jobs and investment and develops local supply chains and emerging technologies. The Project will also advance Australia’s green ammonia market, exporting to customers such as Japan and South Korea to support the decarbonisation of their hard-to-abate sectors such as shipping, steel production, and chemical production.

In November 2023, Murchison Hydrogen Renewables Project and its principal investor Copenhagen Infrastructure Partners (CIP) submitted an Expression of Interest (EOI) to the Australian Renewable Energy Agency (ARENA) Hydrogen Headstart Program. The Program funds large-scale hydrogen production projects to accelerate development of Australia’s hydrogen industry, catalyse clean energy industries and help Australia connect to new global hydrogen supply chains to take advantage of hydrogen’s immense jobs and investment potential. Successful EOI applicants will be invited to submit a Full Application for funding contributions by the Australian Government.

IAG supported Murchison Hydrogen Renewables and CIP in the strategic development and preparation of their EOI engaging closely with the client’s leadership and effectively working with both the local project team and CIP’s international experts.

IAG’s multi-disciplinary team was responsible for:

• developing EOI content for various workstreams including technical, governance, company experience and industry development
• shaping strategic positioning and narrative of the EOI in line with CIP’s priorities and global vision for its hydrogen portfolio
• managing and supporting final preparation of EOI documents for submission.

Our team also drew on their diverse experience working for the Federal and State governments, and a range of mega infrastructure projects, for insights
into key government priorities, policy drivers and local Australian context.

The result was a high-calibre EOI that presented a compelling case for the power-to-ammonia project to be invited to submit a Full Application. IAG received positive feedback for its highly professional and positive approach and its ability to actively respond to the client’s needs and meet the expectations of a range
of key internal stakeholders.